You subscribe to more newsletters than email was designed to handle. Bwak gives them a feed — scroll through them the same way you scroll through anything else you read. Per-newsletter aliases. No inbox access required.
Start your free trial →30-day free trial · No credit card required
Bwak routes around your inbox entirely. Your newsletter subscriptions go to a private alias — your inbox never sees any of it.
Choose a unique you@bwak.news address. Think of it like a social handle —
it's yours once you reserve it. No inbox connection needed.
Update each newsletter subscription to use its own private Bwak alias, like
you.morningbrew@bwak.news. Takes a few minutes. Your real email stays private.
New issues appear as cards in a clean, scrollable feed. Mark read, bookmark, archive, or kill a sender instantly. Your inbox never sees any of it.
Email was built for correspondence. Your newsletters aren't correspondence. Bwak gives them a home that actually fits.
Everything you subscribe to, in one place. Scroll through it the same way you scroll through Twitter or LinkedIn — subject, preview, thumbnail, in the order it arrived. No algorithm. No ads. No inbox.
Each subscription gets its own unique address. When Morning Brew sells your data, you'll know exactly who did it — and you can block that alias instantly without affecting anything else.
Unlike Meco, which requires Gmail or Outlook OAuth, Bwak never touches your inbox. Not once. No credentials, no token, no read permission. If you use Proton Mail or iCloud, you're finally welcome here.
Bwak was built by a retired technologist who needed this for himself. No growth-at-all-costs roadmap. No plans to sell your reading habits. The product stays small and useful.
30-day free trial for everyone. No credit card required.
"I'm a retired technologist who now raises chickens on a farm in Tennessee. I love newsletters — but they were dying in my inbox, unseen. So I built myself a feed. Then I realized I'd built something other people needed too. Bwak is what chickens say."
No. The 30-day trial doesn't require a credit card or any payment info up front.
Nothing happens automatically. There's no surprise charge. When you come back to the app after day 30, you'll be prompted to subscribe to keep using it. Until then, everything you set up stays put.
Yes. Cancel anytime from your account settings, no minimum commitment, no cancellation fee.
Filters and labels still leave newsletters sitting in your inbox, mixed in with everything else, sorted by rules you have to maintain. bwak.news takes them out of your inbox entirely and gives them their own space, built for scrolling and reading, not managing.
Yes, there's no bulk import, but the migration assistant handles the busywork: forward any newsletter to migrate.<yourseed>@bwak.news and it automatically mints a bwak.news address for that sender, so you never have to invent one yourself. From there you just subscribe with the new address on the sender's site and unsubscribe your old one. You'll see it listed as "Pending first issue" until your first issue arrives at the new address.
Prefer to do it manually? You can also update your subscription preferences directly with the sender, or subscribe fresh and drop the old one, without using the migration assistant at all.
No. Each newsletter gets its own alias, like kevin.morningbrew@bwak.news for Morning Brew, and that alias is all the sender ever sees. Your real email address never leaves bwak.news.
Nothing right away. You get a 30-day grace period after canceling where your aliases keep receiving newsletters normally. After that, new mail to your aliases stops being saved, but the aliases stay reserved to your account. If you resubscribe, everything picks back up.
It will stick around. I'm not only the builder, I'm bwak.news' heaviest user with over 70 newsletters and counting. Using bwak.news has curbed my doom-scrolling on X when I have spare time. I'm honestly not building this to get rich. I'm building this to challenge myself to bring a product to market that I love to use. I built it because I needed it.
If you subscribe to more than a handful, email was never the right tool. Claim your @bwak.news address and try it free for 30 days.
Start your free trial →